Privacy Policy

About the processing of your personal data

Babaoo, in its capacity as data controller, attaches great importance to protecting and respecting your privacy. The purpose of this privacy policy is to inform you about our practices regarding the collection, use and sharing of information that you may provide to us through our website.  This policy describes how we handle the personal data that we collect and that you provide to us. We invite you to read this document carefully to learn about and understand our practices regarding the processing of your personal data that we implement.

Data collected

Personal information that may be collected on the site is primarily used by Babaoo to improve the user experience (in other words, you!). No personal information of a user of the website is published without the user’s knowledge, exchanged, transferred, ceded or sold on any medium whatsoever to third parties. They are recorded in Babaoo’s databases. When certain information is mandatory in order to access specific features of the site, Babaoo will indicate this mandatory nature when the data is entered.

We are likely to collect and process the following data:

Data transmitted by the user

By using our site, you are led to transmit information to us, some of which is of a nature to identify you (“Personal Data”). This is particularly the case when you fill in a form or contact us by email or any other means of communication. In particular, this information contains the following data:

  • The data required to subscribe to the Babaoo Newsletter

These details are your email address, your first name and the context in which you wish to subscribe (as a “Parent”, “Teacher”, “Remedial professional” and/or “Other”).

  • The data required to create an account in order to download the educational video game Babaoo

This data is your email, your first name and the framework in which you wish to register (as a “Parent”, “Teacher”, “Remedial professional” and/or “Other”).

Data collected automatically

In accordance with applicable legislation and with your consent, where applicable, information relating to the devices on which you access our site such as, in particular, your IP addresses, connection data, types and versions of internet browsers used, types and versions of plugins in your browser, operating systems and platforms, data concerning your browsing path on our site, in particular your path on the various pages, the content you access or consult, the search terms used, download errors, the duration of consultation of certain pages, interactions with the page. Among the technologies used to collect this information, we make particular use of cookies (to find out more on this subject, please refer to the “Cookies” section below.

Use of data

We use the data we collect in order to:

  • Improve the user experience on the site.
  • Personalise communications with users.
  • To send you, in accordance with applicable legal provisions and with your consent where required by law, marketing, advertising and promotional messages and information relating to the use of our services, or to suggest and advise you of goods or services that may be of interest to you. We may also use your data to send you advertising messages that may be of interest to you on social networking platforms or third party sites. If you would like more information on this subject, we invite you to read the contractual documents for these platforms (Instagram, Facebook, YouTube, App Store, Google Play).
    Subscriptions may also be subject to a subscription to the newsletter sent by email at regular intervals to subscribers. Subscribers can unsubscribe by simply clicking on the link in the footer of the newsletter in accordance with the conditions imposed by the CNIL.

How long we keep your data

Your personal data is archived at the end of the following periods:

  • 3 years after your last use of our site.
  • 1 month after a request from you to remove your personal data from our databases.

Data mobility

We store your personal data in the European Union.

The rights you have over your data

  1. Where provided by applicable law, you have the right to obtain a copy of the personal data we hold about you. Before responding to your request, we may verify your identity and ask you to provide further information in order to respond to your request.
  2. We will endeavour to respond to your request within a reasonable time and, in any event, within the time limits set by law. If you wish to exercise this right, please contact us as indicated in the “Contact” section below.

Please note that we may retain certain information about you where we are required to do so by law or where we have a legitimate reason to do so.


The site will only trigger advertising and/or analytical cookies on the basis of your choice made via the consent management widget. Only cookies that are mandatory for the proper operation of the site and the memorisation of user consent may be deposited by default.

Types of cookies

  • Functional cookies:
    • Axeptio: consent management widget (CMP).
  • Analytical cookies:
    • Google Analytics: essential for the management of our website, it allows us to measure indicators such as traffic, the most visited pages or the geographical distribution of visitors.
  • Advertising cookies:
    • Meta (Facebook and Instagram): they enable us to improve the personalisation of the advertising delivered to you as well as obtaining greater accuracy in analysing results.


In accordance with the provisions of Law No. 78-17 of 6 January 1978 as amended, relating to information technology, files and civil liberties, you are informed that Babaoo carries out automated processing of your personal data, in particular when you connect to the site or as part of the online forms completed by you. You have the right to access, question, modify and delete information concerning you, which you may exercise at any time by contacting Babaoo by e-mail at

The RGPD also introduces new rights for people concerned by this data, in particular the right to be forgotten and the right to data portability. Babaoo has taken all the measures necessary to comply with the RGPD, and therefore offers its services within a secure and clear legal framework. Babaoo has attached the utmost importance to the protection of personal data since the beginning of its activities, and the entry into force of the RGPD is an opportunity to strengthen this protection for the benefit of users.

Changes to our privacy policy

We may occasionally change this privacy policy. When this is necessary, we will inform you and/or seek your consent. We advise you to check this page regularly for any changes or updates to our privacy policy.


If you have any questions about this privacy policy or any requests relating to your personal data, you can contact us by email at


Updated: 14 August 2023